About IndieMe

IndieMe is a juried handcrafted wholesale marketplace connecting verified retail buyers with independent artists across the United States and Canada. Our marketplace is dedicated to genuine handcrafted work, direct artist-buyer relationships, and the independent businesses that help this industry thrive.

Handcrafted Wholesale Since 1998

IndieMe was founded in 1998 as Wholesalecrafts.com, one of the early online wholesale resources created specifically for handcrafted products. Jacqueline Adamany, a former IndieMe artist and longtime member of the handcrafted industry, purchased the company in 2020. Today, IndieMe is woman-owned, independently operated, and still focused entirely on handcrafted wholesale.

Retailers use IndieMe to discover distinctive pottery, jewelry, glass, fiber, wood, home décor, gifts, and other handcrafted collections from juried American and Canadian artists. Artists build direct wholesale relationships, keep 100% of their orders, and remain in control of their payments, policies, and fulfillment.

Handcrafted deserves a home of its own. That is what IndieMe continues to provide.

The name IndieMe reflects the independent businesses at the heart of our community. Our artists are building creative businesses, and our buyers are creating stores with character, originality, and a meaningful connection to the people behind the products.

  • Our History

    Founded in 1998 as Wholesalecrafts.com, IndieMe has served the handcrafted wholesale industry for more than 25 years. Jacqueline Adamany purchased the company in 2020, bringing her experience as an artist, retailer, marketer, educator, and industry writer to its next chapter.

  • Our Mission

    IndieMe exists to strengthen handcrafted wholesale by helping artists build sustainable businesses and giving retailers a trusted place to discover work with a real maker, process, and story behind it.

  • Personal Support

    There is a real team behind IndieMe. If you need help with an artist, an order, your account, or finding the right products for your store, email us at service@indieme.com. We are here to help.

IndieMe is committed to protecting the integrity of handcrafted wholesale while creating practical opportunities for artists and buyers. We continue to invest in marketplace tools, discovery, education, events, and partnerships that help independent businesses grow.

The IndieMe Difference

  • A juried marketplace dedicated to handcrafted work from artists in the United States and Canada.
  • Verified retail buyers and a wholesale-only marketplace environment.
  • No marketplace commissions or product listing fees. Artists choose a monthly or yearly web service plan and keep 100% of their orders.
  • Artists control their orders, payments, policies, production, and fulfillment.
  • Direct relationships between artists and buyers, supported by a team that understands handcrafted wholesale.
  • Year-round discovery through the marketplace, Buyer’s Guides, Virtual Expos, Gather events, and other visibility opportunities.
  • Personal support for retailers looking for distinctive products and artists building stronger wholesale businesses.

The IndieMe Collective

The IndieMe Collective brings together several connected ways to support the handcrafted industry: the IndieMe Marketplace, a juried wholesale platform; the IndieMe Virtual Expo, a biannual online buying event; IndieMe Academy, self-paced business education for artists; and Shop American Handcrafted, a 501(c)(3) nonprofit focused on education, visibility, advocacy, and opportunity for American artists.

Together, these initiatives help artists strengthen their businesses, give buyers more ways to discover handcrafted work, and keep authentic American handcraft visible and valued.

Meet Our Staff

Jacqueline Adamany, President of IndieMe

Jacqueline Adamany

President

Jackie has a Bachelor of Science degree in Visual Communications and more than 25 years of experience in marketing, sales, and graphic design. Her work has ranged from Fortune 500 companies to independently owned boutiques. She also has a background in auditing and previously worked as a paralegal.

As a former IndieMe artist with experience in both wholesale and retail, Jackie understands the opportunities and challenges facing handcrafted businesses. She has written for Handmade Business, Retailing Insight, and Smart Retailer magazines and purchased IndieMe in 2020. Jackie says, “It’s in my blood to educate and motivate artists. I feel so much joy seeing each step of success they encounter.”

Carol Pucci, Operations Manager at IndieMe

Carol Pucci

Operations Manager

Carol brings a creative eye and a thoughtful, organized approach to her role as Operations Manager at IndieMe. She helps keep things moving behind the scenes while supporting our artists, buyers, and the IndieMe community.

“I love helping creative ideas come together.”

Jessica Adamany, Development Manager at IndieMe

Jessica Adamany

Development Manager

Jessica understands both the challenges and the victories that come with pursuing a creative business. Through her work with the IndieMe Marketplace and Virtual Expo, she helps artists and buyers navigate the platform, strengthen connections, and make the most of IndieMe’s opportunities. She takes pride in supporting a community built around creativity, independent business, and authentic handcrafted work.

Jill Beard, Buyer Liaison at IndieMe

Jill Beard

Buyer Liaison

As IndieMe’s Buyer Liaison, Jill brings a unique perspective to her work with retailers across the marketplace. She is also an IndieMe artist, giving her firsthand insight into the handcrafted industry and the relationships that help it thrive.

Jill enjoys connecting with buyers, helping them navigate IndieMe, discover new artists, and find collections that are a good fit for their stores. Her artist perspective, combined with her commitment to personal support, helps create meaningful connections between buyers and the handmade community.

Dave Smith, Lead Programmer at IndieMe

Dave Smith

Lead Programmer

As a 30-year veteran of the IT industry, Dave has extensive hands-on and management experience in strategy, managed IT solutions, IT support, cloud, networking, cybersecurity, ERP, and custom programming. His strengths include technology strategy, information infrastructure, team leadership, and client management.

Daniel Musleh, Software Engineer at IndieMe

Daniel Musleh

Software Engineer

Daniel joined IndieMe in 2022, bringing extensive programming knowledge and experience. He is passionate about creating a platform with dynamic features built for the handcrafted wholesale industry.

Alex Musleh, Software Engineer at IndieMe

Alex Musleh

Software Engineer

Alex has strong web-programming skills developed over many years. He holds a bachelor’s degree in Computer Information Systems and has been part of the IndieMe team since 2014, giving him deep knowledge of the platform and its underlying code.

Raju, Lead UI and Graphic Designer at IndieMe

Raju C.

Lead UI and Graphic Designer

Raju brings more than 15 years of experience in UI and graphic design. His goal is to create clear, engaging designs that support the user experience while leaving a lasting impression.

For Retail Buyers

Free registration. Takes just a few minutes.

Register to shop curated, handcrafted wholesale products from juried American & Canadian artists, 24/7.

Register as a Buyer

For Handcrafted Artists

Ready to join the juried marketplace?

Review our artist requirements, choose the showcase that fits your medium, and apply. Questions? Email us anytime and we’ll help.

Apply as an Artist