IndieMe Brand Pillars

The values behind our handcrafted wholesale marketplace

Brand pillars are the principles a company uses to guide decisions, messaging, and the experience people have with the brand. For IndieMe, they reflect what we believe, how we show up, and how we support juried artists and retail buyers.

For over 26 years, we’ve delivered tools, support, and real-world guidance to help the handcrafted industry stay relevant, resilient, and connected. These pillars are the strengths we lean into to differentiate IndieMe, and to keep handcrafted thriving.

Our Pillars

Brand Personality

Passionate, ethical, compassionate, creative, friendly, hard-working, and transparent.

Brand Message

Buying and selling handcrafted made simple.

Brand Purpose

An innovative, trailblazing, resourceful platform built to strengthen the North American handcrafted wholesale industry.

Brand Positioning

For handcrafted artists who want more than a place to list products, IndieMe is a 100% handcrafted wholesale marketplace with stellar customer service, industry-specific marketing, and hands-on business support.

Brand Perception

A value-driven resource that builds partnerships and collaborations while staying hands-on with each individual artist and retail buyer.

Brand Promotion

We use print, email, and social media to reach our audience and spotlight IndieMe artists, giving makers visibility and buyers discovery.

For Retail Buyers

Free registration. Takes just a few minutes.

For Handcrafted Artists

Ready to join the juried marketplace?

Review our artist requirements, choose the showcase that fits your medium, and apply. Questions? Email us anytime and we’ll help.

Apply as an Artist