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Artist Spotlight: Spangle Jewelry

Artist Spotlight: Spangle Jewelry

Sharon Koweek, Brooklyn, NY

Sharon has been working with metal for over 3 decades. She was lucky to have a jewelry program in high school and was instantly hooked! In college she trained with Oneida silversmiths and worked for a well known sculptor and in her first year of school one of her bracelets was featured in a NYC gallery. Over the years Sharon participated in craft shows on the East Coast including the American Craft Council show, the Artrider Craft Show and the gift show in NYC. In 2006 she proudly opened her first brick and mortar in Brooklyn, NY. After 12 years she decided to close her boutique and focus on her wholesale business.

Describe Your Work

My jewelry production line is made up of beautiful handmade pieces. They are uncomplicated, a little edgy and very easy to wear. I also enjoy making more elaborate one of a kind pieces and limited edition pieces.

How did you get started in the crafts business?

I started when I was in high school. I made jewelry for my fellow students and knew fairly quickly that I had found my passion.

How long have you been wholesaling?

I have been wholesaling about 7 years.

What are your top 3 marketing methods for reaching new buyers?

I am still a bit old school when it comes to marketing myself. I enjoy visiting boutiques and seeing if they might be a good fit. I have embraced social media in the last few years and find Instagram and FB to be helpful and fun. I am new to the online wholesale platform, and am very excited to see how IndieMe can help me reach new buyers.

What percentage of your business is Wholesale? Retail? Commission, etc.?

I still have a strong retail customer base from when I closed my shop. I have very loyal customers who still seek out my work. My wholesale sales are the bulk of my business at this time.

How has IndieMe helped your business?

I just became part of the IndieMe community a few weeks ago and am looking forward to the upcoming holiday season.

What advice do you have for new craft artists?

Follow your passion. When I first started out I worked many jobs to pay the bills. It is very satisfying when you get to that point where you can support yourself doing what you love.

What advice do you have for new craft galleries?

Try something new! It's nice for your customers to see new artists and new designers.

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