Retailer Spotlight: Artisana Gallery

Retailer Spotlight: Artisana Gallery

Adrianne Jonson, Pacific Grove, CA

Artisana Gallery was born with a mission: to promote the work of local artisans, to support living California artists working in a variety of mediums and modalities, and to offer customers affordable prices for one-of-a-kind treasures. Now, that little venture has grown and Artisana customers have impacted the lives of over 40 local artisans and their families!

Describe your gallery.
The gallery’s focus is on original artwork with a global, artisan feel. There is a charm and warmth present that sets visitors at ease and ultimately touches their souls. Items range from Hand-made Jewelry to Pottery, Metal Arts to Paintings, Big Sur Jade Sculpture to Photography, Incense, Candles, Statuary, Scarves and more, at incredibly reasonable prices.
Year Founded:
February 2008
Square Feet of Retail Space:
Why did you decide to open a gallery?
This is an off shoot of a previous business we had for 16+ years.  There are an incredible number of talented artisans in the Monterey Bay/ San Francisco Bay Area that had no outlet.  So, we became that for some of them.
How many artists do you represent?
How do you promote your artists/gallery?
We utilize Social Media: Facebook, Twitter, Instagram and print advertising.
What percentage of merchandise is made in the U.S.? Canada? Imported?
80% U.S. made, 2% Canadian, 18% Fairly Traded Imports.
What trade shows do you attend?
ACRE Las Vegas, Tucson Gem & Mineral Shows, San Francisco Gift Show, CA Gift Show, G&LW, International Gem & Jewelry Show.
What attracts you to new merchandise?

Color, Modality, Price, U.S. Made, Eco-Friendly.

Do you consign?
Yes, it allows us to showcase more artisans and have a bigger offering, and broader variety of products to present.
Do you sell online?

We utilize Facebook for this purpose:

What is your shopping routine on IndieMe?

We use the keyword search, but mostly visit specific artists pages to see what's new.

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
Tourists, Locals, Repeat Customers.  On any given day it can be all of the them or a single group depending on the season.
What retail price point sells best?
How is business? Any thoughts for the future of craft galleries?
Business is better this year so far.  We have worked very hard to create a destination gallery and provide visitors a memorable, enjoyable experience while shopping with us.  We have created a niche for ourselves in our community and hear from locals frequently that we are the very best shop in our City.
What advice do you have for new craft galleries?

Be dedicated to your business like you are raising a small child.  You have to care for it, love it, enjoy it and pass that on to the artists and crafts people you engage in your business.  Be infectious with your enthusiasm about your store and customers will want to take a piece of that home with them!

What advice do you have for new craft artists?
Have clear information for buyers: price list, materials and measurements, lower minimums ($100), good artist statement, communication with buyers.  Make sure the images on your site are very clear and show the real sense of what it is you are offering. Good follow through with delivery times.

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