Artist Spotlight: Jules Artwear

Artist Spotlight: Jules Artwear

Jule Hanford is the designer craftsman behind Jules Artwear. She is a self-taught jewelry artist working from her home studio in central Pennsylvania. From the first time she played with polymer clay, she was hooked, giving this immediate gratification junkie everything she needed to create. Along the way she added a broad range of silversmithing skills, incorporating more complexity into the line. In addition to exhibiting at arts and crafts festivals since 1993, she showcases her work at patinaz, a brick and mortar artisan boutique she has co-owned in Williamsport, PA since 2011.

Describe Your Work

A fun, everyday collection of perfectly imperfect designs in sterling silver and polymer clay. Combining design simplicity with interesting texture and color in a medium with infinite possibilities.

How did you get started in the crafts business?

In 1993 after a career shift as a buyer for 400 card and gift stores, I tested the waters in the craft market. My recent introduction to polymer clay became a true addiction and I immersed myself in learning all things jewelry making. That first craft show was a whirlwind of success and my new fulltime job was established.

How long have you been wholesaling?

1 year.

What percentage of your business is Wholesale? Retail? Commission, etc.?

99% retail and shifting to wholesale

What are your top 3 marketing methods for reaching new buyers?

With 27 years of retail experience, customers come to me through arts festivals, my brick and mortar shop and online web sales. As I grow the wholesale side of my business I am absorbing and learning about what works best from my experienced peers.

How has IndieMe helped your business?

IndieMe gives me exposure to buyers in a trusted environment. As a shop owner myself, I look to IndieMe for unique, quality handcrafted goods./p>

What advice do you have for new craft artists?

Being new can feel intimidating, but if you are doing what you love, show it! Forming authentic relationships with customers is where you'll find true success. Enthusiasm is contagious!

What advice do you have for new craft galleries?

Figuring out who your customer base is can be tricky. Attend local arts festivals and see what people are buying in your regional market. Learning the basics of what appeals to the discerning handcrafted customer in your area will give you a place to start. Keep your displays fresh and introduce new artisan work regularly. If you are excited about the work in your shop, you can bet your customers will feel it!

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