Artist Spotlight: Felicity Jewelry Designs

Artist Spotlight: Felicity Jewelry Designs

Deanne Beaudoin, Edmond, OK

Deanne has been selling her handcrafted jewelry online and in brick and mortar shops for over 10 years. Her work has evolved from beading and glass work to creating original Pendants, Components and Charms with Precious Metal Clays and Bronze Clays. She is thrilled to be working, on a wholesale basis, with a variety of business owners, many of whom are artisans themselves! She feels honored to be interacting with such talented and like minded people throughout the USA.

Describe Your Work

A great deal of my Jewelry incorporates my original Fine Silver and /or Bronze pieces. These components are individually made through a multi-staged process, giving each Jewelry piece a feeling of uniqueness. My original components are complemented with Sterling Silver, 14 KT. Gold Filled and Oxidized Brass Metals, as well as Natural Stone, Glass Beads and Crystals. Mixing metals is one of my favorite ways to bring a sense of individuality, originality and versatility to my work. . I believe that through the contrasting of colors, textures and finishes, my jewelry allows its wearer to feel "put together" and confident.

How did you get started in the crafts business?

I have always created, finding peace and satisfaction when bringing new and creative ideas into existence. I had explored many arts and crafts forms before landing on Jewelry Design about 15 years ago. Discovering Jewelry Design was momentous for me and my passion for it was instant. Since then, I have had the privilege of methodically building a jewelry design business, which is now my full time endeavor.

How long have you been wholesaling?

I have been wholesaling for approximately 2 years. It has been a period of much learning, growth and some exciting success. I look forward to continued development and expansion.

What are your top 3 marketing methods for reaching new buyers?

I work with a Sales Representative who manages my Sales to Oklahoma Businesses such as Museums, Boutiques and Shops. Secondly, I consistently work online by posting new creations on IndieMe, blogging, maintaining social media posts and managing my websites (personal and Etsy). Finally, I consistently reach out to stores and boutiques, via emails and phone calls.

What percentage of your business is Wholesale? Retail? Commission, etc.?

Wholesale - 70% Retail - 25% Commission - 5%

How has IndieMe helped your business?

Since joining IndieMe in October, 2017, I have been able to establish business relationships with several new buyers, and I look forward to continuing this! I currently use the "Featured Artist" platform to advertise, and I am excited to try other methods of advertising such as Digital Marketing in the "Ultimate Jewelry Guide" in 2018.

What advice do you have for new craft artists?

This quote from, Molly Rae Senn Rahe, is a favorite of mine. “Strive for excellence, but remember that perfectionism will paralyze you into non-action. Just do the best you can with what you have NOW, don't wait for perfect situations to just try something out. Give yourself permission to "Do It" while you are still afraid.” Don't be afraid to challenge the boundaries of your comfort zone. Feel confident and proud of your work and don't be discouraged when you hear, "No thank you". The right buyer is out there. It is hard work but keep all relevant platforms such as your online presence, community networking and customer relations active. Although your favorite part may be the creating, the business elements cannot be ignored!

What advice do you have for new craft galleries?

Artisans and Galleries often have the same motivation. That is, to bring creative works to the public for education and appreciation. Artisans have incredible enthusiasm when it comes to their own work, and as a general rule, love to talk about their creations, possible line expansions and the creation of pieces that may work for you and your gallery. Don't hesitate to contact artisans with suggestions and questions. As an artisan, I truly value the opinions and creative ideas of my buyers, and I love when they share those with me. On several occasions, this interaction has led to new pieces and jewelry lines. In the words of Albert Einstien, "Creativity is contagious, pass it on".

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