Artist Spotlight: aRT on Glass

Artist Spotlight: aRT on Glass

Amalia Flaisher , Nashua, NH

Amalia Flaisher left her native home in Ashkelon, Israel 14 years ago to live in Litchfield, NH and work as a graphic designer. For years she created art in her home studio as a hobby, inspired by nature and the environment. After the 2008 market crash, work for Amalia in her field was increasingly slowing to a halt. Soon after, she decided to take up the mission of turning her artistic hobby into a business and started Sand and Water Creations in Glass. Using her diverse training in graphic design, metalsmithing, photography and silk painting she combined her skills to open a path to working on a new but intriguing medium: glass. As her passion to paint on glass grew, so did her business. What began in a make-shift art studio in a garage quickly grew to take over her entire basement as Amalia created all types of interesting and functional hand painted glass pieces. Her and her husband Yoram began packing up their van almost every weekend of the year and traveling across the Northeast selling Amalia’s glass creations at craft shows and art exhibitions. It was challenging striking a balance between making her art, travelling to sell it and managing her family at home, but Amalia found great strength in her passion to share her art with the people whom it touched.

Describe Your Work:

We are a growing family owned business working from our studio in Nashua, NH creating handmade and functional glass art. Our passion is to find new and creative ways to utilize recycled and repurposed glass. We pride ourselves on being made in the USA while creating beautiful eco-friendly products for everyone to use and enjoy. We specialize in functional Glassware, Judaica and Wind Chime made from recycled wine bottles. We handcraft many of our own glassware pieces using kiln form glass molds and kiln techniques. Each piece is hand painted with special glaze paint for glass and the kiln fired to permanently adhere the designs to the glass. We put time, care and love into the creation of each individual piece. Each piece is hand signed by the artist. Many of our pieces feature our signature Tree of Life, which serves as a symbol of strength and growth in all aspects of life.

How did you get started in the crafts business?

Amalia Flaisher’s passion to paint on glass grew from her diverse background and studies in graphic design, metalsmithing, photography and silk painting. Looking for another creative medium to express her love of the colors and shapes she found within nature she explored the art of painting on glass. Amalia’s family is a combination of many different cultures that have influenced her art, especially her grandmother Marie Glaser. Marie was born and raised in Czechoslovakia and moved to Romania with her husband. Marie’s stories about growing up in Chesky-Teshen became another inspiration for Amalia and are reflected in her art. She models her style after the work of great impressionist artists like Claude Monet, Alfred Sisley and others. With nature and our environment in mind, Amalia has designed a line of eco- friendly glass art that is multi-functional and fun. Her spirituality has inspired her to create a line of unique Judaica art such as Menorahs made from recycled glass, painted landscapes of landmarks in Jerusalem and sentimental Home Blessings. “By combining my graphic design background and love of design with my passion for working with glass, I am able to create unique pieces of glass art.”

How long have you been wholesaling?

10 years

What are your top 3 marketing methods for reaching new buyers?

Online promotions, wholesale show participation and word of mouth.

What percentage of your business is Wholesale? Retail? Commission, etc.?

50% retail, 40% wholesale, 10% commission

How has IndieMe helped your business?

IndieMe has afforded us the unique opportunity to get to know our customers on a personal level and create products for them that reflect their personal style.

What advice do you have for new craft artists?

Always show your authentic self. The right like-minded people will be drawn to your unique voice.

What advice do you have for new craft galleries?

Always seek advice from the crafters you are buying from. We are overflowing with tried and tested information on displays, sales pitches and selling points.We want our sellers to succeed and we are always willing to offer advice!

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