Artist Spotlight: Dancing Moon Jewelry

Artist Spotlight: Dancing Moon Jewelry

Naomi Martnick, Sedona, AZ

With a vision to spread love, light, strength, and kindness and remind everyone to dream and live passionately, Naomi started Dancing Moon. Handmade and designed in Sedona Arizona, the jewelry breaks the mold with a focus on expressing our connection to peace and symbolism. Dancing Moon jewelry is whimsical and uplifting with a focus on the metaphysical properties of gemstones.

Describe Your Work:

It is all about the gemstones for me! I love creating metaphysical jewelry with a focus on healing gemstones, chakra balancing, and overall positive wellbeing! There is symbolism behind each stone as well as the spirals and moon phases I create. Dancing Moon's handmade jewelry symbolisms are like setting positive daily intentions to empower everyday spiritual women! I am also a yoga teacher and ayurvedic lifestyle coach and you can see this come through my jewelry creations.

How did you get started in the crafts business?

I have been an artist since I can remember and I always wanted to turn creating into a job! When my husband Brett, our pug Frank, and I moved from Pennsylvania to Portland, Oregon for him to attend Naturopathic College I decided it was the perfect time to jump in! I started working for two other local jewelry artists in Portland and they were great mentors when I was getting my small business started. Now we live in beautiful Sedona, Arizona and I enjoy doing art festivals, teaching jewelry and art classes, and teaching yoga!

How long have you been wholesaling?

I have been selling wholesale since starting my business in 2014.

What are your top 3 marketing methods for reaching new buyers?

I enjoy scouting out new shops in my local area and anytime I go on vacation. I also search online and will email my line sheet when I see a good fit. Once or twice a month I do retail art festivals and enjoy meeting local shops at events too.

What percentage of your business is Wholesale? Retail? Commission, etc.?

Currently it's about 20% Wholesale 50% Retail and 30% Commission. I love finding new shops and am focused on growing my wholesale accounts this year!

How has IndieMe helped your business?

IndieMe is a great website for my small business because it gives my jewelry line visibility to shops all over the country! IndieMe has helped my business grow through this connection to new wholesale accounts It has also helped me expand my line and see it from the buyers point of view.

What advice do you have for new craft artists?

If you are passionate about what you create you will never "work" a day in your life! It's amazing how much you learn when starting a small business and how much you grow. I advise to keep having fun and refining your craft over time. Enjoy what you are doing and the beauty you bring to the world through your art!

What advice do you have for new craft galleries?

Passion and vision are great tools for artists and gallery owners alike! I enjoy getting to know shop owners and creating lasting relationships with shops carrying my work. I one day dream of owning my own gallery and am inspired by shop owners and all of the hard work they are doing to spread the word for us artists in an elegant way! It is truly important to value and enjoy what you do.

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