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Artist Spotlight: Starrylights

Artist Spotlight: Starrylights

Beth Berggren, Minneapolis, MN

Starrylights are handcrafted ceramic luminaries. Each two piece candle holder is a work of art designed and handmade by the artist, Beth Berggren in her Minneapolis studio. She is always working on new designs to keep the collection fresh and finds that is the most fun part of her job.

Describe Your Work

Starrylights are a colorful decorative accent by day. The luminaries come alive in the dark. From the whimsical to more sophisticated, there is a design to complement or accent any decor. The hole patterns are planned and cut to cast enchanting light patterns when the candle is lit. These candleholders can be used indoors and are also weather tolerant for outdoor use. Perfect for the deck or patio.

How did you get started in the crafts business?
 I graduated with a degree in art and taught at the elementary and secondary levels for a while. Then I went to work for art materials manufacturers. After years of working in sales and marketing, I missed making art and decided to try self-employment. It eventually equaled Starrylights.

How long have you been wholesaling?

I have been wholesaling Starrylight luminaries since 2001.

What are your top 3 marketing methods for reaching new buyers?

Wholesalecrafts.com made my business possible. Selling to galleries through the website which has now become IndieMe brought me new accounts from the first day I appeared there. I also made use of the buyers guide and wholesale shows on occasion. Every once in a while I send out some postcards.

What percentage of your business is Wholesale? Retail? Commission, etc.?
Wholesale has become over ninety percent of my business. Retail makes up the remainder.

How has IndieMe helped your business?

It has put my product in front of new contacts whom I would never have approached. I can spend less time marketing and more time producing.

What advice do you have for new craft artists?

As a new craft artist you have to do so many jobs! Besides being creative and entrepreneurial, you have to develop financial, customer service, time management, and a hundred other skills. And you have to produce your product... Then learn to use social media besides! It does become overwhelming at times. Try to keep a balanced life! It's hardest at the beginning.

What advice do you have for new craft galleries?

Artists and galleries need each other to make their individual businesses work. We are both just working to make a living doing what we love. Artists usually love your feedback. Stay in touch!

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