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Artist Spotlight: Jewelry by Roz

Artist Spotlight: Jewelry by Roz

Roz Lucas, Manassas, VA

Rosaline (Roz Lucas) was born in London, and her parents moved the family to Washington, D.C., by way of Newfound, Montreal, and Chicago. The diversity of those experiences and the many landscapes she encountered shaped her aesthetic, and inspires her work today. She developed a passion for making jewelry as a young adult, while working for an artist in her Washington, D.C., neighborhood. Like many of you, she attended college, where she studied classic literature and photography at New York University. As a new graduate, she tried a number of professions; however, the desire to create jewelry continued to call out to her.

Describe Your Work:
My hand-crocheted necklaces include delicate and colorful glass and semi-precious stones from around the world. They are inspired by the colors I see in the world around me. I frequently pair my crocheted necklaces with unique handmade PMC sterling silver pendants that I stamp, shape and polish into many of my favorite things. In addition, my handmade earrings, necklaces and bracelets made of sterling silver or 14k gold-filled wire are classic and timeless, all creating a cohesive collection for the perfect display.

How did you get started in the crafts business?
When my first daughter was a baby, she took 3 naps a day. I had made jewelry in the past, but only as a hobby. I had always wanted to create for a living. It was during these naps, that I found myself creating jewelry. We used to pass a beautiful boutique on our frequent walks to the park. I took a leap and asked if he would be interested in selling my jewelry in his store. He said yes! He continued to sell my jewelry even after we moved from Chicago to the DC area.

How long have you been wholesaling?
On and off for 10 years.

What are your top 3 marketing methods for reaching new buyers?
I started by calling stores that I found and visited and asked for appointments. I later turned to social media, postcards and emails.

What percentage of your business is Wholesale? Retail? Commission, etc.?
50%

How has IndieMe helped your business?
I just opened my account the end of January. Too soon to tell.

What advice do you have for new craft artists?
Don't get discouraged! If you love your jewelry or craft, others will as well! You have to be persistent and stay positive!

What advice do you have for new craft galleries?
If you find an artist that speaks to you, stay with them! You can develop some great relationships that will ultimately help your business succeed!

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