Artist Spotlight: Mystic Knotwork

Artist Spotlight: Mystic Knotwork

Matthew Beaudoin, Mystic, CT

Mystic Knotwork is a four generation nautical knot business. The family of artisans works in their public workshop overlooking Downtown Mystic, CT.

Describe Your Work

Nautical weaves and knots for home decoration and weddings, but we are most famous for our woven sailor bracelets.

How did you get started in the crafts business?
I was born into it. In 1977, I started tying fancy knots for my grandfather and by 1996, he allowed me to work on the shop in my own name.

How long have you been wholesaling?
61 years

What are your top 3 marketing methods for reaching new buyers?
We reach our wholesale buyers through Instagram, Facebook, and also in person shows like New England Made and ACRE.

What percentage of your business is Wholesale? Retail? Commission, etc.?
We are about 25% wholesale, 25% online retail, and 50% walk in customers to our workshop in the tourist center of Mystic, CT

How has IndieMe helped your business?
IndieMe gives us access to a collection of buyers that serve gift shops that would normally not see us. They are available to listen to our concerns and are very open to coaching us on our line sheets and other aspects of our online wholesale experience.

What advice do you have for new craft artists?
Stay focused on raw materials as well as skill. Be recognizable in your style and be true to yourself. Shift slightly to meet the market, but don't sell out what makes you unique.

What advice do you have for new craft galleries?
Be open to unlikely partners. Use us, your artisans, as a source of marketing. Encourage us to share you with our followers. Artisan goods are much easier to sell in person, and letting us send our customers to you is a win / win for us both.

Showing 0 Comment

Comments are closed.

Stay Connected

Buyers SHOP online anytime 24/7 with our online marketplace. Discover over 1,200 quality American & Canadian wholesale artists. Join here.

Artists join now and CONNECT with quality buyers, gain new wholesale accounts, and have more time in your studio with our online marketplace. Apply here.

Search Articles


artist spotlight sue rosengard retailer spotlight the golden feather plum crazy brandy foard target market demographics rising imports industry news smart retailer dan brownell beth gregory artisana gallery adrianne jonson theresa angelo lost and bound bookarts cathy broski handmade stoneware earthenworks gallery cynthia and donald hoskins brian cohen printmaker bill reneau earthshack woodworker karen daniel glass art design michael hudson hudson glass shima shanti peace waters encaustic painting spirit artist shooting professional images product images becoming an expert wholesaler how-to annie ciscak pazar annie's arts & follies handmade jewelry sue nordman erda wearable art sculptural handbags articles for wholesaling social media small business marketing tool advertising is everything print is not dead marketing key to success advertising how to wholesaling lisa white white dawn designs botanically themed collages frames jewelry handmade boy scouts of america the reserve collection indieme marketplace online wholesale selling sondra gerber blue pom gallery american handmade canadian handmade omaha madwoman desert provisions charlene pulsonetti southwest jenny pfanenstiel forme millinery handmade hats tip of the week videos industry news retail isn't dying retail is evolving smart retailer wholesale shawna elliott empowered painter handmade art acrylic paint mixed media colleen huth slab building 2D design searching using advanced searching helpdesk retail stores increase 2017 email list part I marketing strategies business tools staci egan contempo jewelry karen ahuja acrylic paintings canvas cards ornaments handmade home decor building email lists california creating customer relationships museums and more your target market demographics sandra kaye sandra kaye studios functional fused glass handmade glass avant garden and home timothy underwood anchor bend glassworks michael richardson justin tarducci handmade blown glass seadragon gallery yellowhouse gallery eve turek courtyards sharon prazak Eyetopia; paige buscema theresa angelo lost and bound books rock run nora larimer tar heel trading judith joyce mutibility in motion laureen vizza sylvi harwin eclat by sylvi harwin one 10 gallery jack route malgorzata search gift shop magazine IndieMe Pay 2018 trends naomi martnick dancing moon jewelry Deanne Beaudoin felicity jewelry designs Jeff Goodwin Judy Goodwin joel hotchkiss museums & more magazine Roxann Astra Slate buyer's guide cheryl thompson digital guide 2018 salusa glassworks facebook mystic knotwork matthew beaudoin sylvia grantins out of the woods jewelry by roz rosaline lucas barbarah roberston pottery dorothy fagan kathleen krucoff beth berggren lois sharpe shirley price digital guides sage churchill foster kathleen winder amalia flaisher terrie floyd Sue Zimmer