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Artist Spotlight: Mystic Knotwork

Artist Spotlight: Mystic Knotwork

Matthew Beaudoin, Mystic, CT

Mystic Knotwork is a four generation nautical knot business. The family of artisans works in their public workshop overlooking Downtown Mystic, CT.

Describe Your Work

Nautical weaves and knots for home decoration and weddings, but we are most famous for our woven sailor bracelets.

How did you get started in the crafts business?
I was born into it. In 1977, I started tying fancy knots for my grandfather and by 1996, he allowed me to work on the shop in my own name.

How long have you been wholesaling?
61 years

What are your top 3 marketing methods for reaching new buyers?
We reach our wholesale buyers through Instagram, Facebook, and also in person shows like New England Made and ACRE.

What percentage of your business is Wholesale? Retail? Commission, etc.?
We are about 25% wholesale, 25% online retail, and 50% walk in customers to our workshop in the tourist center of Mystic, CT

How has IndieMe helped your business?
IndieMe gives us access to a collection of buyers that serve gift shops that would normally not see us. They are available to listen to our concerns and are very open to coaching us on our line sheets and other aspects of our online wholesale experience.

What advice do you have for new craft artists?
Stay focused on raw materials as well as skill. Be recognizable in your style and be true to yourself. Shift slightly to meet the market, but don't sell out what makes you unique.

What advice do you have for new craft galleries?
Be open to unlikely partners. Use us, your artisans, as a source of marketing. Encourage us to share you with our followers. Artisan goods are much easier to sell in person, and letting us send our customers to you is a win / win for us both.

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