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Artist Spotlight: Salusa Glassworks, Inc.

Artist Spotlight: Salusa Glassworks, Inc.

Bandhu Dunham, Prescott, AZ

Bandhu came to glass through his childhood interest in chemistry. After bending some glass tubes in his basement chemistry lab, he read some books and taught himself glassblowing starting at age 15. Many years later he has a successful studio with young apprentices in training as well as a career teaching workshops at various at venues around the world. His more elaborate sculptural works are in museum collections in the US and abroad.

Describe Your Work:
Glass rods and tubes are shaped in a gas-oxygen flame. Designs range from simpler gift items designed by Bandhu and crafted by his apprentices to amazing kinetic contraptions. In addition to teaching, Bandhu has written the standard how-to manuals on this type of glass work.

How did you get started in the crafts business?
After making a few pieces for fun, I found I could sell some of them to local crafts shops or at fairs on the weekend.

How long have you been wholesaling?
Over 30 years.

What are your top 3 marketing methods for reaching new buyers?
Wholesale shows, advertising (including online presence like IndieMe) and discovering new places by chance while travelling.

What percentage of your business is Wholesale? Retail? Commission, etc.?
About 85% wholesale, 10% retail and 5% commissions.

How has IndieMe helped your business?
IndieMe is an economical way to reach a targeted audience, and a convenient direction in which to point interested buyers.

What advice do you have for new craft artists?
Hone not only your skills but also your originality and creativity by educating your eye. See what others are doing not in order to copy designs but to understand why they are successful (or not), and then apply what you learn to your own work and unique style. And don't take rejection personally!

What advice do you have for new craft galleries?
Although I do work with online sellers, my greatest appreciation is for those who put more skin in the game and display inventory they've paid for in a real brick and mortar store for the ultimate customer to experience in person.

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