Artist Spotlight: Hotchkiss Mobiles

Artist Spotlight: Hotchkiss Mobiles

Joel Hotchkiss, West Stockbridge, MA
ACRE Philadelphia Booth #1318

 Joel Hotchkiss started creating mobiles in 1978 in Oakland, CA. His designs have been continuously sold in the Guggenheim Store in NYC and SFMOMA since the the mid 80's. He has also created many commissioned mobiles for numerous private residences and commercial spaces throughout the US, Europe and Asia. He currently lives and works with his wife Sandra at their Galery/Studio in West Stockbridge, MA.

Describe Your Work
Mobiles are magical because they trigger the viewers’ curiosity and imagination. The fact that mobiles are balanced in air and are intended to exist and move in space, separates them from other art forms. I create a mobile as a poet or lyricist would write a poem or a song. In the end all the elements have to work harmoniously for the composition to be successful. Mobiles tend to be a joyful and uplifting art form.

How did you get started in the crafts business?
In 1973 I moved to Boston and worked as an Art Director for 5 years. I realized it was not my life’s passion and began creating and filling my apartment with mobiles. An “eye opening” trip to California in 1977 inspired me to move to Oakland, CA a year later and “fully dedicate myself” to the "art of mobiles".

How long have you been wholesaling?
I started wholesaling to the Fan Francisco Museum of Modern Art Store in 1981... and still wholesale to them.

What are your top 3 marketing methods for reaching new buyers?
I send out emails to current accounts via MailChimp. I try to do one or two Wholesale Shows a year. Many times I will get a cold call from a sore or gallery owner who has seen my mobiles in other locations. I also try to call sore owners and managers directly on occasion... not too often!

What percentage of your business is Wholesale? Retail? Commission, etc.?
Wholesale 40%. Retail 40%. Commission 20%.

How has IndieMe helped your business?
The Shows have gained a very good reputation and the support staff is very helpful.

What advice do you have for new craft artists?
The fact is art is all guts and glory. If you believe in your creative you just need to persevere and believe you will succeed. Never panic, just let the roar of anxiety and uncertainty rush by. Things will fall in place over time!

What advice do you have for new craft galleries?
Every gallery should carry mobiles in their spaces! :)

Showing 0 Comment

Comments are closed.

Stay Connected

Buyers SHOP online anytime 24/7 with our online marketplace. Discover over 1,200 quality American & Canadian wholesale artists. Join here.

Artists join now and CONNECT with quality buyers, gain new wholesale accounts, and have more time in your studio with our online marketplace. Apply here.

Search Articles


artist spotlight sue rosengard retailer spotlight the golden feather plum crazy brandy foard target market demographics rising imports industry news smart retailer dan brownell beth gregory artisana gallery adrianne jonson theresa angelo lost and bound bookarts cathy broski handmade stoneware earthenworks gallery cynthia and donald hoskins brian cohen printmaker bill reneau earthshack woodworker karen daniel glass art design michael hudson hudson glass shima shanti peace waters encaustic painting spirit artist shooting professional images product images becoming an expert wholesaler how-to annie ciscak pazar annie's arts & follies handmade jewelry sue nordman erda wearable art sculptural handbags articles for wholesaling social media small business marketing tool advertising is everything print is not dead marketing key to success advertising how to wholesaling lisa white white dawn designs botanically themed collages frames jewelry handmade boy scouts of america the reserve collection indieme marketplace online wholesale selling sondra gerber blue pom gallery american handmade canadian handmade omaha madwoman desert provisions charlene pulsonetti southwest jenny pfanenstiel forme millinery handmade hats tip of the week videos industry news retail isn't dying retail is evolving smart retailer wholesale shawna elliott empowered painter handmade art acrylic paint mixed media colleen huth slab building 2D design searching using advanced searching helpdesk retail stores increase 2017 email list part I marketing strategies business tools staci egan contempo jewelry karen ahuja acrylic paintings canvas cards ornaments handmade home decor building email lists california creating customer relationships museums and more your target market demographics sandra kaye sandra kaye studios functional fused glass handmade glass avant garden and home timothy underwood anchor bend glassworks michael richardson justin tarducci handmade blown glass seadragon gallery yellowhouse gallery eve turek courtyards sharon prazak Eyetopia; paige buscema theresa angelo lost and bound books rock run nora larimer tar heel trading judith joyce mutibility in motion laureen vizza sylvi harwin eclat by sylvi harwin one 10 gallery jack route malgorzata search gift shop magazine IndieMe Pay 2018 trends naomi martnick dancing moon jewelry Deanne Beaudoin felicity jewelry designs Jeff Goodwin Judy Goodwin joel hotchkiss museums & more magazine Roxann Astra Slate buyer's guide cheryl thompson digital guide 2018 salusa glassworks facebook mystic knotwork matthew beaudoin sylvia grantins out of the woods jewelry by roz rosaline lucas barbarah roberston pottery dorothy fagan kathleen krucoff beth berggren lois sharpe shirley price digital guides sage churchill foster kathleen winder amalia flaisher terrie floyd