Retailer Spotlight: One 10 Gallery

Jack Route, Frederic, WI

Founded in 2016, One 10 Gallery is an Art, Fine Craft and Gifts shop in a rehabilitated building that was going to be torn down. We are on the main highway in a small town of 1200 in Northwestern Wisconsin. Featuring the work of 40 local/regional artists and another 35 selected colleagues from around the country have work showing pottery, jewelry, painting, quilts, glass, photography, wood and metalwork.

Square Feet of Retail Space:
About 1000

Why did you decide to open a gallery?
Exhibiting/producing artist for 30 years interested in supporting and growing local economic development through the arts.

How many artists do you represent?
Nearly 75

How do you promote your artists and your gallery?
Local ads, Facebook, email and direct mail. Inviting storefront draws attention.

What type of merchandise is made in the U.S., Canada, Imported?
60% consignment, 40% wholesale ALL US/Canada

What trade shows do you attend?
Our first will be ACRE Philadelphia

What attracts you to new merchandise?
Quality then price

Do you consign?
Yes

Do you sell online?
Not set up, but we will ship.

What is your shopping routine on IndieMe?
Check in as needed.

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
Word of mouth and tourism. We are in "lake cabin" country.

What retail price point sells best?
Under $100 in terms of numbers, but we sell well up to $500

How is business? Any thoughts for the future of craft galleries?
We had a good summer and feel as though we are filling a void here. Optimistic.

What advice do you have for new craft galleries?
Know your market and your capabilities. Making art in the backroom is a plus!

What advice do you have for new craft artists?
Prepare and persist.