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Retailer Spotlight: Avant Garden and Home

Retailer Spotlight: Avant Garden and Home

Randi Andrews, Carmel Valley, CA

Describe your gallery.
Truly unique art for your home, your garden & yourself.
  
Year Founded:
2002
 
Square Feet of Retail Space:
1,650
  
Why did you decide to open a gallery?
Originally we were more of a home decor shop. Through the years... we have morphed into a gallery.
  
How many artists do you represent?
50+
 
How do you promote your artists/gallery?
Social media, Constant Contact, print ads and events.
  
What percentage of merchandise is made in the U.S.? Canada? Imported?
Art, jewelry, furniture, pottery, photography are all US. Only one artist from Canada.
  
What trade shows do you attend?
Acre Las Vegas and New York shows.
  
What attracts you to new merchandise?

We have always prided ourselves on being unique and unusual. Also, something new has to sing to us.

Do you consign?
Yes, about 40%.
  
Do you sell online?

Very rarely. We seem to sell more on Instagram than anywhere else.

What is your shopping routine on IndieMe?

Weekly, I always check out my buyer page. However, if I am looking for something specific, I will shop more often.

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
Combination of all of the above. We are in a tourist area, being apart of the Monterey Peninsula and see visitors from all over the world. Yet, at the same time, we are a small community where everyone pretty much knows everyone else. Because of this it is a very shop local area.
  
What retail price point sells best?
$100-$200.
 
How is business? Any thoughts for the future of craft galleries?
We relocated our business this year. Still in the same area but into a much larger space. However,we have moved before and know there is a bit of a learning curve as our clientele finds us again. This said, we have been down this year. However, 2016 was one of our best years ever.
  
What advice do you have for new craft galleries?

Love what you do. Having a business is like having a child, that never leaves home. It requires most of your time. However, if you love it, it is pure joy.

What advice do you have for new craft artists?
Same advice, love what you do.

Showing 5 Comments

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Cheryl Thompson

Lovely shop and fabulous location! I was just thinking about a road trip to Carmel.

last month
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Randi Andrews

Thank you! See you soon!

last month
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Randi Andrews

Thank you! See you soon!

last month
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Cathleen Coulson-Keegan

Great name for your gallery/store!
Wishing you a prosperous 2018!

Cathleen Coulson-Keegan
Touch the Earth
earthsteps.com
541.935.9595

last year
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Randi Andrews

Thank you! Can't tell you how many people over the years have asked if my last name is Avant?? When I tried to explain that it was just a play on words... I'd get this blank stare. Now, when someone asks... I just say yes!

last year

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