Retailer Spotlight: Boy Scouts of America - The Reserve Collection

Retailer Spotlight: Boy Scouts of America - The Reserve Collection

Boy Scouts of America - The Reserve Collection, Charlotte, NC

The Reserve Collection was started in August of 2016 as a conceptual test to offer unique, high-end artisan gifts for our 182 Councils to give in recognition of their significant contributors. Many of these items are one-of-a-kind or by commission only. 

Since the collection’s inception, it has been exhibited at two Scouting Conferences with notable success. Between official showings, the pieces are sold via the website and knowledgeable customer service representatives. The collection has been well received by Scout Executives, Development Directors, Volunteers, and Members.

Describe your gallery.
The Reserve Collection offers one-of-a-kind artistry in a wide variety of media: glass, wood, bronze, metal, ceramics, mixed media, natural materials, and even custom-designed rustic home/office furnishings.
Year Founded:
February 2016
Square Feet of Retail Space:
Why did you decide to open a gallery?
To provide inspired gift-giving support to our Councils.
How many artists do you represent?
28 and counting
How do you promote your artists/gallery?
The website ( and catalogue cards (including pricing, artist bio, and a piece description). All of this is supported by knowledgeable and dedicated customer service representatives. Clients enjoy white-glove service with no complications. Shipping and personalization (plaques for recognition purposes) are included in the price of the art.
What percentage of merchandise is made in the U.S.? Canada? Imported?
100% USA with some natural resources quarried in Mexico.
What trade shows do you attend?
We attend several ACC events and will be attending NY Now, ACRE, Philadelphia Museum of Art Show, NEW Craft+Design Show, Craft Boston – Holiday/Spring.
What attracts you to new merchandise?

Color, texture, materials, and elements of nature. The goal is always to find that unique piece that will speak to our customers. It’s a bonus, too, when there is a connection with Scouting―either through the artist or the subject matter.

Do you consign?
Do you sell online? The website is always up-to-date with the currently available merchandise selection. It is a non-commerce site. Visitors are encouraged to call the toll-free number, 844-774-7774, and speak to a customer service representative who will assist with purchases, personalization (if requested), and shipping details.

What is your shopping routine on IndieMe?

We are new to IndieMe so haven’t yet established a routine.

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
BSA Council Executives and membership.
What retail price point sells best?
Under $1,000 but the collection does include art items that sell well beyond that price point.
How is business? Any thoughts for the future of craft galleries?
The single most important thing is to know your market, and the second is to keep testing new ideas.
What advice do you have for new craft galleries?

Talk to everyone. Do your homework and plan your line before you go to make purchases.

What advice do you have for new craft artists?
Know what you can deliver regarding discounts and be realistic about your turn time for new pieces. Be honest about your availability to answer questions and take new orders. Have a good story behind your art and the pieces you create – it helps sell it!

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