Articles

Artist Spotlight: Sue Nordman

Artist Spotlight: Sue Nordman

Sue Nordman -Erda, Dexter, ME

Susan is a native of Maine and draws her inspiration from the natural beauty in her environment.

Describe your work.
Functional, wearable and above all individual. We use leather and fabric to create sculptural handbags that evoke a playful personality.

How did you get started in the crafts business?
Instead of lemonade stands, Susan sold handmade buttons to neighbors and friends. To help pay for college she sold water color paintings and painted store windows. Crafting as a business started in earnest with a small studio in Chester, NJ making handmade soaps and lotions - this grew into five boutique stores, voted best boutique in New Jersey for 4 years running. The move back to her home state of Maine lead to Erda and in 2013 she took the company over and has been stitching, pounding leather and designing ever since.
  
How long have you been wholesaling?
Erda has been wholesaling for 20 plus years.
 
What percentage of your business is Wholesale? Retail? Commission, etc.?
80% of the business is wholesale
  
What are your top 3 marketing methods for reaching new buyers?
Instagram, Pinterest and tradeshows.
  
How has IndieMe helped your business?
IndieMe is the foundation of Erda's wholesale business.
  
What advice do you have for new craft artists?
Stay focused on your core products. As artist it is so tempting to keep creating more and more new items, this can be very overwhelming and confusing when selling to gallery owners.
  
What advice do you have for new craft galleries?
Have a wide range of price points and make sure that you maintain a diverse group of mediums. Scarves sell jewelry, which sell handbags which sell jewelry. A more complete line up broadens the market and creates a great shopping experience.

Showing 0 Comment



Comments are closed.

Stay Connected

Buyers SHOP online anytime 24/7 with our online marketplace. Discover over 1,200 quality American & Canadian wholesale artists. Join here.

Artists join now and CONNECT with quality buyers, gain new wholesale accounts, and have more time in your studio with our online marketplace. Apply here.


Search Articles

Tags

rising imports industry news smart retailer dan brownell retailer spotlight artisana gallery artist spotlight karen daniel glass art design brian cohen printmaker cathy broski handmade stoneware theresa angelo lost and bound bookarts bill reneau earthshack woodworker sue nordman erda wearable art sculptural handbags michael hudson hudson glass shima shanti peace waters encaustic painting spirit boy scouts of america the reserve collection indieme marketplace online wholesale selling handmade jewelry madwoman desert provisions charlene pulsonetti southwest handmade jenny pfanenstiel forme millinery handmade hats industry news retail isn't dying retail is evolving smart retailer wholesale earthenworks gallery cynthia and donald hoskins annie ciscak pazar annie's arts & follies beth gregory tip of the week email list part I marketing strategies business tools small business colleen huth slab building handmade art 2D design searching using advanced searching helpdesk retail stores increase 2017 staci egan contempo jewelry sondra gerber blue pom gallery american handmade canadian handmade omaha building email lists marketing karen ahuja acrylic paintings mixed media canvas cards ornaments handmade home decor california target market demographics your target market demographics creating customer relationships museums and more avant garden and home sandra kaye sandra kaye studios functional fused glass handmade glass plum crazy brandy foard anchor bend glassworks michael richardson justin tarducci handmade blown glass timothy underwood courtyards sharon prazak seadragon gallery yellowhouse gallery eve turek Eyetopia; paige buscema theresa angelo lost and bound books mutibility in motion laureen vizza tar heel trading judith joyce rock run nora larimer sylvi harwin eclat by sylvi harwin lisa white white dawn designs botanically themed collages frames jewelry articles for wholesaling social media marketing tool advertising is everything print is not dead key to success advertising how to wholesaling artist shooting professional images product images becoming an expert wholesaler how-to videos search gift shop magazine sue rosengard IndieMe Pay