Artist Spotlight: Sue Nordman

Artist Spotlight: Sue Nordman

Sue Nordman -Erda, Dexter, ME

Susan is a native of Maine and draws her inspiration from the natural beauty in her environment.

Describe your work.
Functional, wearable and above all individual. We use leather and fabric to create sculptural handbags that evoke a playful personality.

How did you get started in the crafts business?
Instead of lemonade stands, Susan sold handmade buttons to neighbors and friends. To help pay for college she sold water color paintings and painted store windows. Crafting as a business started in earnest with a small studio in Chester, NJ making handmade soaps and lotions - this grew into five boutique stores, voted best boutique in New Jersey for 4 years running. The move back to her home state of Maine lead to Erda and in 2013 she took the company over and has been stitching, pounding leather and designing ever since.
How long have you been wholesaling?
Erda has been wholesaling for 20 plus years.
What percentage of your business is Wholesale? Retail? Commission, etc.?
80% of the business is wholesale
What are your top 3 marketing methods for reaching new buyers?
Instagram, Pinterest and tradeshows.
How has IndieMe helped your business?
IndieMe is the foundation of Erda's wholesale business.
What advice do you have for new craft artists?
Stay focused on your core products. As artist it is so tempting to keep creating more and more new items, this can be very overwhelming and confusing when selling to gallery owners.
What advice do you have for new craft galleries?
Have a wide range of price points and make sure that you maintain a diverse group of mediums. Scarves sell jewelry, which sell handbags which sell jewelry. A more complete line up broadens the market and creates a great shopping experience.

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