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Artist Spotlight: Bill Reneau

Artist Spotlight: Bill Reneau

Bill Reneau - Earthshack, Mullica Hill, NJ

Bill is a entrepreneur & eBusiness consultant. He is the owner and participating wood worker in the artisan & herbiary store EarthShack. He’s worked as a consultant, owner and partner for over the last 30 years in the field of business and technology solutions. He accepted his newly discovered gift as a wood worker after being forced to close his corporate business in 2011. He is also a mesa carrier and initiated shaman within the Inca and Aztec traditions. He has a diverse array of talents and experience that gives him a unique and refreshing perspective as it relates to business and his approach to the creation of his pieces.

Describe your work.
My work is inspired by a culmination of my Life's journey and the many people I meet on my path. Nature has a lot to do with the creation process and I spend much of my time in it. The wood we use to make our boards, tea strainers and all our products are sustainably and locally sourced. Although most of our designs are my own, I often incorporate suggestions from our retail customers.

How did you get started in the crafts business?
I can't say it was by accident, but rather the door finally opened allowing access to the many gifts and opportunities that allowed EarthShack to be born and supported. In 2011, I shifted my attention from the corporate world (outside) to nature and personal healing (inside).
  
How long have you been wholesaling?
Since 2017
 
What percentage of your business is Wholesale? Retail? Commission, etc.?
EarthShack is also a retail store and Herbiary. That said, 100% of our products are carried in our store, as a new wholesaler, we currently have 2 clients. About 5% of our business is usually commissioned.
  
What are your top 3 marketing methods for reaching new buyers?
As a new artist to IndieMe, we are marketing via the featured items and buyers guide.
  
How has IndieMe helped your business?
As a retailer, we have discovered many artists through the ACRE shows and featured items.
  
What advice do you have for new craft artists?
Don't be afraid to speak to other artists and business owners for advice. Research, research, research. Can't stress this enough....
  
What advice do you have for new craft galleries?
Be patient, pay attention to pieces your patrons ask for, know your neighborhood and network with nearby business owners. If any of your artists are local, have a meet and greet.


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