Retailer Spotlight: Plum Crazy

Retailer Spotlight: Plum Crazy

Brandy Foard, Duck, NC

Plum Crazy Boutique was brought to life in 2003 by owner Brandy Foard and is located right on the boardwalk in the heart of Duck North Carolina. Duck is is a quaint town with so many unique shops and restaurants and Brandy knew this is where Plum Crazy needed to be. With the goal of having something for everyone while staying true to a unique vision, Plum Crazy filled with artist and then customers that smiled and giggled throughout the shop. A friendly staff that truly cares about the art, artist and the customers is what keeps people coming back every year.

Describe your gallery.
Artsy & whimsical! We sell everything from functional art furniture, to jewelry, pottery ... you name it, but all from a funky unusual nature.
Year Founded:
Square Feet of Retail Space:
1,000 -ish
Why did you decide to open a gallery?
I love art and wanted to help promote the arts in our community. I wanted a place that made people smile and feel happy when they walked in. I also wanted a job that I was excited about going to every day.
How many artists do you represent?
Approximately 50-ish
How do you promote your artists/gallery?
I've tried almost everything! I now focus on free social media. Facebook, Instagram, Pinterest. Word of mouth really is the best, so community involvement is big for us.
What percentage of merchandise is made in the U.S.? Canada? Imported?
I would say we are 75% USA.
What trade shows do you attend?
I go to shows in Las Vegas and New York. Finding new artist can be as easy as going to local craft and community art shows.
What attracts you to new merchandise?

Uniqueness! I want to sell things that people have never seen before.

Do you consign?
Yes! It offers me the opportunity to carry a larger selection of their work.
Do you sell online?

Yes. This is tough for us due to the fact that so many of our things are one-of-a-kind. We do our best to manage both web and brick & mortar.

What is your shopping routine on IndieMe?

I check IndieMe often. When I'm ready to introduce new artist to the shop, this is one of the first places I look. I use the keyword search the most & I love the catalog mailers!

Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
We are in a beach town, so the vacationers are our main source of traffic, although I love seeing locals walk through our doors! Our customers come back every year to see what's new.
What retail price point sells best?
Probably under $60.
How is business? Any thoughts for the future of craft galleries?
Business feels like it's on the mend. We've had some really good years and definitely some tough ones! Learning to squirrel it away for the slow months is something I've learned with time.
What advice do you have for new craft galleries?

I would advise new businesses to stay true to your vision, & listen to your customers. A friendly staff will alway bring people back for another visit . I would also recommend not trying to expand or grow too fast.

What advice do you have for new craft artists?
Making yourself easy to find is key. When we are busy or funds are too small for travel, being able to look on sites like this one helps us find new artist & products.

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