Articles

Retailer Spotlight: The Golden Feather

Retailer Spotlight: The Golden Feather

Terri Sliwecki, Hammonton, NJ

The Golden Feather, a gem of a gift shop, is nestled in the quaint southern NJ farming community of Hammonton, The vision began in 2007, when Terri Sliwecki asked her sister if she wanted to open a gift shop. Together they searched and gathered unique merchandise from local and national artists to fill their 3,000 sq ft shop. Hand-thrown pottery selections, delicate glass ornaments, sparkling jewelry, scarves, soaps, and seasonal home decor pieces find their home placed among gently-aged antiques, and many creative displays, all designed to create the most peaceful and inviting shopping experience for their customers. 

 
Describe your gallery.
The Golden Feather is a 3,000 sq ft gift shop located in Hammonton, NJ. The building itself was custom built by the owners, tailored to their vision of a truly unique retail space.

It includes a working stone fireplace with sitting area, warm wooden pillars, several crystal chandeliers, and large framed bay windows. Upon entering, customers are soothed into a shopping experience, first, by the scent of a burning vanilla soy candle, and then by the sights of endless displays of unique merchandise. A common first response is "Wow!"
  
Year Founded:
Nov. 2008
 
Square Feet of Retail Space:
3,000 sq ft
  
Why did you decide to open a gallery?
We were inspired to open The Golden Feather after another local gift store in a neighboring town had closed. The great experiences we had had at this other store, led us, years later, to realize our dream.
  
How many artists do you represent?
We represent approximately 45-50 different artists.
 
How do you promote your artists/gallery?
We use Facebook, and monthly emails using Constant Contact. We pride ourselves with providing exceptional customer service including free gift wrapping. Seasonal events, coupon mailings, and special sales promotions are held monthly.
  
What percentage of merchandise is made in the U.S.? Canada? Imported?
US 60% Imports 40%
  
What trade shows do you attend?

We attend ACRE shows.

 What attracts you to new merchandise?

The three things we look for are (1) Uniqueness, (2) Quality, and (3) Price Point.

Do you consign?
No.
  
Do you sell online?
We currently do not sell online. You can view our website here: www.thegoldenfeather.com.
  
What is your shopping routine on IndieMe?
We check the website weekly for any new artists or new work from currently used artists.
 
Who generates the biggest sales for you? Tourists? Locals? Repeat Customers? Collectors?
Repeat customers definitely generate the most sales for us. These customers, and all who enter The Golden Feather, are treated like family.
  
What retail price point sells best?
$25-$35
 
How is business? Any thoughts for the future of craft galleries?
Business is good overall, but fluctuates with the seasons. Future galleries need to stand out with unique, ever-changing merchandise, displays and promotional events. Above all, they must provide topnotch customer service!
  
What advice do you have for new craft galleries?

New craft galleries need to stand out amongst other retail outlets.

What advice do you have for new craft artists?
New craft artists must: (1) Offer a wide variety of affordable items, (2) Keep in mind that customers equate size with value, and (3) Provide high quality craft items.

Showing 2 Comments

Avatar
Sue Hintz

Hi Terri, We are a new pottery with Indeme. Have been in business for 21 years. Hope you will take a look at what we offer and if you see something you like contact us about an order. We do functional work and have sold well here in the Asheville NC area. With the building of a new facility, we are expanding our business.

Thank you for your consideration. Sue Salvaterra Hintz, Salvaterra Pottery, llc

8 months ago
Avatar
Sue Hintz

Hi Terri, We are a new pottery with Indeme. Have been in business for 21 years. Hope you will take a look at what we offer and if you see something you like contact us about an order. We do functional work and have sold well here in the Asheville NC area. With the building of a new facility, we are expanding our business.

Thank you for your consideration. Sue Salvaterra Hintz, Salvaterra Pottery, llc

8 months ago


Comments are closed.

Stay Connected

Buyers SHOP online anytime 24/7 with our online marketplace. Discover over 1,200 quality American & Canadian wholesale artists. Join here.

Artists join now and CONNECT with quality buyers, gain new wholesale accounts, and have more time in your studio with our online marketplace. Apply here.


Search Articles

Tags

artist spotlight sue rosengard retailer spotlight the golden feather plum crazy brandy foard target market demographics rising imports industry news smart retailer dan brownell beth gregory artisana gallery adrianne jonson theresa angelo lost and bound bookarts cathy broski handmade stoneware earthenworks gallery cynthia and donald hoskins brian cohen printmaker bill reneau earthshack woodworker karen daniel glass art design michael hudson hudson glass shima shanti peace waters encaustic painting spirit artist shooting professional images product images becoming an expert wholesaler how-to annie ciscak pazar annie's arts & follies handmade jewelry sue nordman erda wearable art sculptural handbags articles for wholesaling social media small business marketing tool advertising is everything print is not dead marketing key to success advertising how to wholesaling lisa white white dawn designs botanically themed collages frames jewelry handmade boy scouts of america the reserve collection indieme marketplace online wholesale selling sondra gerber blue pom gallery american handmade canadian handmade omaha madwoman desert provisions charlene pulsonetti southwest jenny pfanenstiel forme millinery handmade hats tip of the week videos industry news retail isn't dying retail is evolving smart retailer wholesale shawna elliott empowered painter handmade art acrylic paint mixed media colleen huth slab building 2D design searching using advanced searching helpdesk retail stores increase 2017 email list part I marketing strategies business tools staci egan contempo jewelry karen ahuja acrylic paintings canvas cards ornaments handmade home decor building email lists california creating customer relationships museums and more your target market demographics sandra kaye sandra kaye studios functional fused glass handmade glass avant garden and home timothy underwood anchor bend glassworks michael richardson justin tarducci handmade blown glass seadragon gallery yellowhouse gallery eve turek courtyards sharon prazak Eyetopia; paige buscema theresa angelo lost and bound books rock run nora larimer tar heel trading judith joyce mutibility in motion laureen vizza sylvi harwin eclat by sylvi harwin one 10 gallery jack route malgorzata search gift shop magazine IndieMe Pay 2018 trends naomi martnick dancing moon jewelry Deanne Beaudoin felicity jewelry designs Jeff Goodwin Judy Goodwin joel hotchkiss museums & more magazine Roxann Astra Slate buyer's guide cheryl thompson digital guide 2018 salusa glassworks facebook mystic knotwork matthew beaudoin sylvia grantins out of the woods jewelry by roz rosaline lucas barbarah roberston pottery dorothy fagan kathleen krucoff beth berggren lois sharpe shirley price digital guides sage churchill foster kathleen winder amalia flaisher terrie floyd Sue Zimmer